Our creative director examines the nature of a useful email
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The Email Factory
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The Biz Newsletter 03.
 
Frills vs function in email design
 
A marketing email's primary goal is (usually) to drive traffic to a web page. But are traditional email designs trying too hard to emulate a website… and impeding that goal?

We take a look at the essential ingredients of a useful marketing email and pose the question – is it time for a rethink on email design?
 
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From around the web
 
 
Email accessibility: are you leaving anybody out?
 
displayblock.com
 
Are your emails accessible to all of your subscribers?
 
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Hot or not? Email marketing trends in 2023
 
nethunt.com
 
Trends for the year ahead – make sure you're up-to-date!
 
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Email marketing trends for 2023
 
mailjet.com
 
Get into the swing of best practice in your email marketing.
 
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MarTech: Email marketing
 
martech.com
 
A handy reference: how-to guides on email marketing.
 
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Best Examples of ChatGPT Email Marketing Prompts
 
designmodo.com
 
Some of the best examples of ChatGPT in email marketing.
 
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30 Brilliant Marketing Email Campaign Examples
 
blog.hubspot.com
 
30 examples of email marketing at its best.
 
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On our blog
 
 
The future is here. How will AI impact your emails?
 
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Cut and waste: is email clipping ruining your mailings?
 
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The Email Factory