The Email Factory

We put ChatGPT's copywriting skills to the test

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Newsletter 06.

AI copywriting: a miracle or menace?

A strong subject line grabs a reader's attention and delivers a clear message about your email's content. Its purpose is to attract engaged opens.

You could write that subject line yourself. Or you could entrust the task to an AI-powered product such as ChatGPT. But can a machine hit all the 'write' notes?

From around the web

The Litmus Team’s Favorite Emails of February 2023

litmus.com

Last week we looked at Action Rocket's top emails for February. This week we're visiting Litmus for their take on the month of love.

Schema Markup for Emails: Using Structured Data with Gmail

emailonacid.com

Here's one for the geeks amongst you – Schema markup for email.

Best email marketing quotes ~ the Hall of Fame

emailmonday.com

A hall of famer himself – @jordievanrijn – looks at the hall of fame for email marketing quotes.

5 Overlooked Email Automations To Add To Your Ecommerce Lifecycle Email Program

holisticemailmarketing.com

It may be autumn for Kath Pay in Australia but it's still winter here. Kath blogs about 5 overlooked automations.

Creating & Maintaining Effective Automated Campaigns

emailmarketingrules.com

Sticking to the theme of automation, Chad S. White, author of Email Marketing Rules looks at how best to maintain your automated campaigns.

Updates on BIMI with Brian Westnedge of Redsift

mailgun.com

In their podcast, Email's Not Dead, Mailgun discuss BIMI (Brand Identifiers for Message Identification) and among other things how to prevent spoofing.

On our blog

Modules vs snippets in email development

The future is here. How will AI impact your emails?

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