Do you have a cool inbox or an old crusty one? If it's cool, this is the cleverest, most interactive email you've ever seen. Do the quiz, do it all and check your results without ever leaving your inbox.
If it's crusty – we're all looking at you Outlook – then you'll need to check it out in a web browser… and then do the quiz anyway.
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Do you have a cool inbox or an old crusty one? If it's cool, this is the cleverest, most interactive email you've ever seen. Do the quiz, do it all and check your results without ever leaving your inbox.
If it's crusty – we're all looking at you Outlook – then you'll need to check it out in a web browser… and then do the quiz anyway.
Good news – your inbox is compatible. Press the button to begin.
Question 1
Let's start at the very beginning: when was the world's first marketing email sent?
❌ It's even older than that – 1978. Sent by Digital Equipment Corp, it reportedly brought in a staggering $13 million – and has the dubious honour of being the world's first spam email.Source: Forbes
✅ You know your history! Sent by Digital Equipment Corp, it reportedly brought in a staggering $13 million – and has the dubious honour of being the world's first spam email.Source: Forbes
Question 2
There are countless devices of all shapes and sizes out there. What percentage of emails are opened on mobile?
❌ Nope! It's 62%. And with nearly two thirds of opens now taking place on small screens, a reminder as to the importance of good responsive design.Source: EasySendy
✅ Good answer! And with nearly two thirds of opens now taking place on small screens, a reminder as to the importance of good responsive design.Source: EasySendy
Question 3
Time to talk money. What's the average ROI in email marketing?
❌ Wrong, sorry! It's $36 on average, and even higher for retail at $45.Source: Litmus
✅ That's right! And it's even higher for retail, at $45.Source: Litmus
Question 4
We hope you're finding this engaging so far. On that topic, what's the average click-through rate in email marketing?
❌ Afraid not – it's 2.3% But this number varies a lot by industry, so check that before seeing how your emails weigh up.Source: Campaign Monitor
✅ That's the one! But this number varies a lot by industry, so check that before seeing how your emails weigh up.Source: Campaign Monitor
Question 5
Can you hit the target? How much of a revenue boost are segmented campaigns believed to have over one-size-fits-all?
❌ It's actually 760%. Segmentation beats spray & pray every time.Source: Campaign Monitor / Data & Marketing Association
✅ On the money! Segmentation beats spray & pray every time.Source: Campaign Monitor / Data & Marketing Association
Question 6
Getting personal – what percentage of shoppers said they'd be likely to make a purchase after receiving an email with personalised product recommendations?
❌ Incorrect! It's 81%. Personalisation defines custom-centric content… and the results are truly worth the effort.Source: clerk.io
✅ Right! Personalisation defines custom-centric content… and the results are truly worth the effort.Source: clerk.io
Question 7
To A/B or not to A/B – that is the question. Actually it's this: how long should a split test based on revenue be allowed to run?
❌ It needs longer! Allow 24 hours to have a 90% chance of accurate results. Short tests run the risk of being statistically irrelevant and giving false positives.Source: Mailchimp
✅ Patience pays off! At 24 hours, your revenue‑based split test is 90% likely to be accurate. Shorter tests run the risk of being statistically irrelevant and giving false positives.Source: Mailchimp
Question 8
And finally, a quick question about us. Apart from fun quizzes, what does The Email Factory do?
✅ Yes… but also the other things! We do it all.Source: The Email Factory!
✅ You know it! We do it all.Source: The Email Factory!
Your score
Here's how many questions you got right:
Wow, full marks! Here's how many questions you got right:
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