The Email Factory

An alternative perspective on the much-maligned email app

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Newsletter 13.

Time for a fresh outlook

Microsoft Outlook is often seen as a rogue in the email marketing industry. With its sporadic rendering glitches, resistance to modern coding practices – and widespread presence – it’s easy to see why.

But is Outlook actually bad or are we all looking at it the wrong way? Perhaps it secretly has lessons to teach us.

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How to Conquer Coding Emails for Dark Mode: A Guide For Email Developers

Are your emails developed for dark mode? Take a look at this essential developer's guide.

23 Experts Share Email Marketing Trends To Keep An Eye Out For

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Stay at the forefront of email with these predictions from the masters.

Generative Personalisation, the next step in Marketing Personalisation through AI

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Personalised content is a key factor in good email marketing. But how will AI shape that?

DIY Email Marketing: 6 Tips for One‑Person Teams

emailonacid.com

Are you content-writer, designer, developer and distributor all rolled into one? Here's how to survive.

Top Designs for April

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Take inspiration from these five examples of email creativity at its finest. We love Email on Acid's retro email!

ChatGPT Beyond The Hype: How To Use AI Models For Better Email Marketing

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AI isn't a magic wand – it's a tool. Let's find out how to use it.

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