We examine brand voice in email marketing
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The Email Factory
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The Biz Newsletter 15.
 
Copywriting with character
 
Choose your words carefully! Copy is as crucial a design component of your email as imagery or layout. It simultaneously conveys information and personality.

With recent advances in technology, this is no longer an exclusively human undertaking. Let’s explore how tone of voice works in email, and how AI can be brought into play.
 
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Email marketing as a tool for strategic persuasion
 
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The Email Factory