We examine the causes of and solutions to undelivered email
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The Biz Newsletter 16.
 
Trounce the bounce
 
A bounce in never just a bounce. It's an opportunity to examine the status of your mailing lists, the quality of your content and the nature of your sending practices.

But first, it's important to understand the difference between a soft bounce and a hard bounce – and the potential causes of each.
 
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From around the web
 
 
6 A/B tests that did absolutely nothing for us
 
groovehq.com
 
Split testing is a powerful marketing tool… but not every experiment yields interesting results.
 
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AI is emerging as a tool for email automation for B2B marketers
 
insiderintelligence.com
 
Automation is a key part of an effective email strategy. Here's how AI can help.
 
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Ecommerce conversion rates decline as use of email automation ramps up
 
insiderintelligence.com
 
With automation increasing email volume, is it time to re‑examine conversion rates?
 
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Should emojis be used in e-mail subject lines?
 
nngroup.com
 
Thumbs up or thumbs down for email emojis?
 
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Writing effective emails
 
mindtools.com
 
Writing skills matter in all types of email, not just marketing. Check out these communication tips.
 
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8 best AI email writing tools & assistants: do they work?
 
quickmail.io
 
The market is awash with AI copywriting tools. But how effective are they, and what are their specialties?
 
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On our blog
 
 
Set the tone
 
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How to figure out when is the best time to send your email campaign
 
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The Email Factory