Dela Quist shares his expertise on email customer journeys
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The Biz Newsletter 21.
 
Life(cycle) is a journey
 
There's more to email than hitting the send button. A customer lifecycle strategy lets you engage with your subscribers at every step of the journey.

Let's take a closer look at the challenges, benefits and rewards.
 
Begin the journey
 
 
 
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The 16 best abandoned cart emails to win back customers
 
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Best examples of email footers and tips on crafting your own
 
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Email automation: how to set up automated workflows
 
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Automation gives us the power to respond rapidly to customer behaviour. Here's how to do it.
 
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Don't fall into spam: improving email sending reputation for B2B SaaS campaigns
 
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You know you're not a spammer… but does your subscriber's inbox know it?
 
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How we boosted marketing email open rate from 20% to 60%
 
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Perfect timing – a lesser-known tip for increasing open rates.
 
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Up your marketing game with generative AI
 
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Soft-bounced emails explained
 
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The Email Factory