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The Biz Newsletter 22.
 
From personalisation problems to personalisation pro
 
Targeted content beats spray‑and‑pray every time. But that doesn't mean it come without its perils.

Check out our guide on what not to do in personalised email (and what to do instead).
 
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From around the web
 
 
A practical guide to using AI in email marketing (for the conscientious marketer)
 
litmus.com
 
AI has opened a world of marketing possibilities – but we need to use this technology responsibly.
 
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7 best practices for nailing your abandoned cart emails
 
omnisend.com
 
Abandoned basket emails can be lucrative. Here's how to do them right.
 
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Email marketing: 5 tactics to generate and nurture more leads
 
unbounce.com
 
Turn your readers into customers with these lead-nurturing techniques.
 
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The biggest shifts in email marketing trends for 2023
 
oracle.com
 
The world of digital marketing is a state of constant change.
 
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How AI could transform email
 
wired.com
 
Is new technology about to reinvent our interaction with email?
 
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5 ways to automate your email
 
zapier.com
 
Email automation isn't just for the sender – recipients can benefit too.
 
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On our blog
 
 
How to master lifecycle marketing with email customer journeys
 
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Set the tone
 
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The Email Factory