A closer look at the fragile world of email coding
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The Biz Newsletter 27.
 
An avoidable crisis
 
You may have been aware of the recent Gmail background images incident. During an update to the platform, Google accidentally knocked out support for this code. Cue thousands of email templates around the world breaking without warning.

But is this an emergency of our own making as email marketers?
 
Stay out of trouble
 
 
 
From around the web
 
 
Guide to testing emails with a screen reader
 
parcel.io
 
Testing is the golden rule of email – but are you testing for everyone?
 
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Use an email marketing checklist: the secret to a successful campaign
 
emailonacid.com
 
A goal without a plan is just a wish – use a structured checklist instead.
 
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The ultimate guide to bullet points in HTML email
 
litmus.com
 
It's time to bite the bullet (point) and tidy up your list‑based content.
 
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Addressing common email deliverability concerns
 
myemma.com
 
Nobody wants their emails to land in the bin. Here's how to improve your deliverability.
 
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5 Gen Z stats marketers need to know
 
campaignmonitor.com
 
Know your audience! Discover what your younger subscribers expect from your marketing.
 
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5 questions about AI your business should ask before diving in
 
salesforce.com
 
With AI, it's tempting to jump right in. But it's worth taking a moment to look at the big picture.
 
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On our blog
 
 
User experience in email design
 
Read article
 
Was Outlook right about email all along?
 
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The Email Factory
The Email Factory