Have you started your email personalisation journey?
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
 
 
 
The Email Factory
The Email Factory
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The Biz Newsletter 28.
 
One size does not fit all
 
The days of spray & pray in marketing are over… or at least they should be. Modern technology has given us the power to communicate with customers on a personal level.

We've broken the personalisation journey down into six broad stages. Check out our article for the full story.
 
Get personal
 
 
 
From around the web
 
 
7 automated email workflows to keep up with demand
 
litmus.com
 
Send smarter emails for better engagement.
 
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How to increase your click rate in email marketing
 
emailonacid.com
 
Useful ideas to get people clicking.
 
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Generative personalisation, the next step in marketing personalisation through AI
 
emailmonday.com
 
Could true one-to-one marketing finally be here?
 
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3 approaches to merging profiles when resolving identities
 
martech.org
 
How to pull multiple marketing signals together.
 
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Marketing uses for generative AI that will outlive the hype
 
insiderintelligence.com
 
But are they ready yet?
 
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Future-proof your email marketing strategies with first- and zero-party data
 
influencermarketinghub.com
 
Learn about your customers the responsible way.
 
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On our blog
 
 
Simple email design for a fragile medium
 
Read article
 
How to master lifecycle marketing with email customer journeys
 
Read article
 
 
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The Email Factory
The Email Factory