Send better emails with this handy guide
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The Email Factory
The Email Factory
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The Biz Newsletter 33.
 
Don't snub your subs
 
Every subscriber is unique. So too is the way they access your email. Perhaps their screen is set to dark mode. Maybe they're using a screen reader.

By following accessibility standards, you don't leave anyone out. And here's the best part – an accessible email is a better email for everyone.
 
See the checklist
 
 
 
From around the web
 
 
How to write a professional email that gets a reply
 
problogger.com
 
Writing an email? Read up on these tips before you hit send.
 
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Don't fall into spam: improving email sending reputation for B2B SaaS campaigns
 
kalungi.com
 
Sending legitimate email? Don't get a bad rep.
 
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Signed up for 100 marketing emails. Here's what I learned
 
cmswire.com
 
Perfect your email sign‑up prompts by learning from others  mistakes.
 
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5 truths about inactive email subscribers
 
cmswire.com
 
Not everyone clicks with your emails – but what does that mean for you?
 
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This month in email: a recap of email marketing news in August 2023
 
litmus.com
 
August is over, as you probably noticed. Here's what happened!
 
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5 burning questions surrounding Apple's iOS 17 Mail, Messages, and Safari link tracking changes
 
insiderintelligence.com
 
First there was MPP, now there's iOS 17's link‑tracking changes. How does it affect you?
 
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On our blog
 
 
How to win with email in Q4: two Black Friday strategy musts
 
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The importance of a good email marketing brief
 
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The Email Factory
The Email Factory