Our view on why the effort is best spent elsewhere
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The Email Factory
The Email Factory
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The Biz Newsletter 34.
 
Let Outlook be Outlook
 
It's no secret that Outlook makes many an email marketer's life difficult. Who could love its rendering glitches, archaic code support and a stubborn resistance to change?

But why fret over something we can't change? We believe the effort should be refocused on quality content every time.
 
No big deal
 
 
 
From around the web
 
 
5 tips for e-mailing busy people
 
tim.blog
 
Time is precious. Tim Ferriss shares his tips on getting your message across quickly.
 
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How to improve your email workflow with Litmus and Zapier
 
litmus.com
 
A modern email workflow can get complex, fast. Take back control with these pro tools.
 
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30 brilliant marketing email campaign examples
 
hubspot.com
 
It's inspiration time. Check out these 30 real‑world emails.
 
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How to write a cold e-mail
 
forbes.com
 
Emailing a stranger? Don't get left out in the cold.
 
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Ecommerce conversion rates decline as use of email automation ramps up
 
insiderintelligence.com
 
Automation and triggers are core components of a modern email strategy. But how do they affect enagement?
 
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Perfect timing: the very best time to send email newsletters
 
wordstream.com
 
It's a question as old as… time. When's the best moment to send an email?
 
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On our blog
 
 
Your email marketing accessibility checklist
 
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How to win with email in Q4: two Black Friday strategy musts
 
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The Email Factory
The Email Factory