Are you focusing on your mailing's real mission?
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The Email Factory
The Email Factory
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The Biz Newsletter 38.
 
Real reporting = real results
 
Email metrics have changed. Open rates are now skewed by Apple's mail privacy protection, and even clicks aren't as reliable as they used to be. So, what's left?

The big one: conversions. Let’s consider your email's ultimate goal – drive traffic to a landing page and lead to conversions. Here's what you need to know.
 
Convert to conversions
 
 
 
From around the web
 
 
The future of email marketing: trends to watch in 2024
 
medium.com
 
From AI to interactivity: here's what's in store for email in 2024.
 
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Black Friday email marketing strategy best practices
 
segmentify.com
 
The year's biggest retail event is just around the corner – are your emails ready?
 
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Harnessing the power of AI in email marketing
 
linkedin.com
 
From content generation to campaign analysis, AI is here to stay in email marketing.
 
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Email marketing trends: what's new in 2024?
 
reachfirst.com
 
Email marketing is more sophisticated than ever. Let's see where it'll go next year.
 
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The art of Black Friday email marketing: tips for skyrocketing sales
 
inboxroad.com
 
Are you ready to make it the best Black Friday yet?
 
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Tips and tricks to create stunning Halloween emails
 
mailjet.com
 
The spooky season is the perfect time to unleash your creativity.
 
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On our blog
 
 
Supercharge your holiday marketing with these 5 email automations
 
Read article
 
The importance of a good email marketing brief
 
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The Email Factory
The Email Factory