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Discover why anniversary emails work and how best to create them

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Newsletter 39.

Happy (purchase) anniversary!

Buying a product isn't the end of the line. In this age of data science and hyper‑personalisation, you can keep the customer journey on track with a one‑to‑one post‑purchase email.

Our non‑executive director Dela Quist explores the psychology of an effective purchase anniversary email. That's some handy info just in time for Black Friday!

A cause for celebration

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