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Newsletter 40.

Did your email deliver?

If someone walks into your store and strolls back out without buying anything, you probably wouldn't celebrate. Likewise if a potential customer picks a product from the shelf but then decides nah, then little has been achieved.

The same is true for email. Opens and clicks are nice, in their own way, but the real value lies in conversions. Our data wizard, Mel, explores how to create reports with meaning.

Read the article

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Well, we all know the answer to this one! But let's hear it from a statistical vantage.

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Love email? Take a look at the stats behind the strategies.

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