We examine Gmail's role in email marketing
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The Email Factory
The Email Factory
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The Biz Newsletter 47.
 
Say yes to CSS
 
Apple Mail and Gmail are the biggest players in the email client market. Support for modern CSS code makes it possible to create incredible‑looking emails on Apple's default iPhone mail app.

Gmail however isn't quite at the same level. Just imagine what it would mean for email if it was.
 
Modernise a medium
 
 
 
From around the web
 
 
Beyond ‘click here’: 4 rules for better email CTAs
 
martech.org
 
Is your reader a human? Talk to them like one!
 
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Why do I get so much spam and unwanted email in my inbox? And how can I get rid of it?
 
theconversation.com
 
Nobody wants an inbox full of junk. Here's how to avoid it.
 
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Legal aspects of email marketing: laws, compliance, and penalties
 
mailtrap.io
 
Email marketing isn't the Wild West. Brush up on international legal obligations here.
 
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The 16 best free email marketing services: how far can $0 get you in 2024?
 
emailtooltester.com
 
Email offers unrivalled return on investment. But what if you want to spend zero?
 
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6 email marketing challenges and how to overcome them
 
business.com
 
Poor engagement? Not enough subscribers? Check out these solutions to some common email problems.
 
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184 best email subject lines and why they work! (2024)
 
optinmonster.com
 
First impressions matter! Take some creative inspiration from this huge list of punchy subject lines.
 
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On our blog
 
 
Three content lessons from Gmail's email sender guidelines
 
Read article
 
Updates from Gmail and Yahoo: DMARC
 
Read article
 
 
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The Email Factory
The Email Factory