A look at the reliablity of modern email metrics
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The Email Factory
The Email Factory
 
 
 
The Biz Newsletter 78.
 
Woe is me-tric
 
Opens are obscured. Clicks have become clouded. So, which engagement stats can we rely on these days?

We examine why traditional email metrics have become unreliable, and discover the real measure of success.
 
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Onwards and upwards in the year ahead.
 
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The ultimate guide to multi-channel marketing
 
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Email is great. Email plus other channels is even better.
 
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Variety is the spice of life
 
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Email marketing for today’s digital attention span
 
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The Email Factory
The Email Factory