The blog post discusses the significant impact of guest blogging on the company’s growth strategy. The author shares an anecdote about a particularly successful guest blog post published on Buffer’s blog that led to a substantial increase in traffic. This experience solidified guest blogging as a key component of their growth strategy. Despite the company’s focus on customer service-related topics, guest blogging on diverse platforms such as OnStartups, Shopify, KISSmetrics, and Copyblogger helped them reach new and larger audiences. The post emphasizes that the success of guest blogging depends on tailoring content to each platform’s audience, addressing unique challenges, and creating valuable content. The article also provides insights into how the company generates guest content ideas, formulates successful pitches, and captures the attention of publishers. The author underscores the importance of warm introductions, making content relevant to the host blog, and summarizing content in pitches effectively. The post acknowledges the need for more advanced lead conversion strategies in the future, even though their initial success with guest blogging did not rely on complex tracking and funneling systems.
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