The article highlights the importance of effective email communication in professional settings. It emphasizes the need for careful consideration when writing emails, just as one would for interviews or important conversations. The piece explains that despite the prevalence of email usage, many individuals don’t invest the same effort into crafting impactful emails as they do…
Whats the future of email? It’s here to stay
Despite the availability of various communication tools, email remains a crucial and widely used medium for both internal and external communications in the modern workplace. The number of daily emails sent and received continues to rise, indicating its sustained relevance and popularity. Email offers efficiency, accessibility, and the ability to track recipient actions, making it…
Why email marketing has become a more complicated landscape
Ian Gibbs, the director of insight at the Data & Marketing Association (DMA UK), discusses the impact of Apple on email measurability this year. While email remains a popular marketing channel due to its relevance, trust, and measurability, changes to Apple’s Mail Privacy Protection (MPP) policy have significantly affected open-rate tracking. The MPP policy has…
Whats new with email sequences and email templates
The latest improvements to Email Sequences and Automated Email Templates in Kajabi allow you to enhance your subscribers’ experience with marketing emails and strengthen your brand presence. In Email Sequences, you can now customize send times per email and send multiple emails on the same day. However, it’s not possible to send multiple emails on…
What is email blacklisting and how to avoid getting blacklisted
Blocklisting, formerly known as blacklisting, is the process through which spam senders are identified and blocked from delivering content. It involves creating a list of email addresses, domain names, and IP addresses that are associated with spam or unwanted content. Internet providers and external spam services use sophisticated artificial intelligence to recognize recurring patterns in…
What exactly is email client market share and why is it important?
Email client market share refers to the distribution of email clients that users use to access and interact with their emails. It is the percentage breakdown of different email clients (such as Gmail, Apple Mail, Outlook, etc.) that people use to read and manage their emails. This information is important for email marketers as it…
What 10 Studies Say About The Best Time To Send Email In 2023
The article discusses the optimal timing for sending emails based on research from various studies. It highlights that the best days to send emails in 2023 are Thursday, Tuesday, and Wednesday, while the worst days are Saturday and Sunday. The best times to send emails are 10 a.m., 9 a.m., 8 a.m., 1 p.m., and…
Web Fonts: How to Make Them Work Perfectly in Email
Typography is a crucial element in supporting brand identity and creating visually distinct emails. However, accessibility should not be compromised for design aesthetics. To achieve both appealing and accessible email designs, it’s important to use live text with appropriate fonts rather than relying on trapped messages within images. This article delves into the use of…
Unleashing the potential of email marketing in digital marketing strategies
This email discusses the significance of email marketing within the context of digital marketing. Email marketing involves using emails to strategically communicate with a target audience, promoting products, services, or brand messages. It allows businesses to send commercial messages, newsletters, or informative content to individuals who have willingly provided their email addresses or expressed interest.…