The article discusses the concept of email accessibility in the context of marketing emails. It emphasizes the importance of conveying a clear message and inviting customer action while ensuring that emails are easily understood, navigated, and interacted with across different devices and for people with varying abilities. The article covers several key aspects of email…
Trends for email marketing in 2023, to ensure your up to date with the latest.
The article discusses various trends and strategies for email marketing in 2023. It emphasizes the importance of focusing on data privacy and protection due to legal obligations and consumer concerns. Providing options for subscribers to control their preferences and unsubscribe easily is recommended. The article also highlights the changing landscape of email marketing metrics, as…
Email marketing as a tool for strategic persuasion
Basket abandonment emails sell! The Journal of Interactive Marketing published an article on the effect of basket abandonment emails and how they correlate to customers going to purchase the items. They found that insights from the persuasion knowledge model (Friestad and Wright 1994) and using an advertisement wear-out method can be used as an explanation…