Competition in email marketing drives innovation and requires constant adaptation to stay up-to-date with trends. In 2023, there are several key trends to consider: Focus on privacy: Data privacy and protection are crucial in email marketing, with regulations like GDPR shaping the rules for cold emailing and mailing list building. Providing subscribers with options to…
The Litmus team’s favourite emails of April 2023
In April 2023, the focus was on showcasing examples of accessible emails. The audience was asked on Twitter to share their favourite examples, and several emails stood out. Here are the highlights: Type E: Built by @Paul_Airy, this email demonstrated clean design and progressive enhancement principles. It also discussed meeting the Web Content Accessibility Guidelines…
The art and science of killer abandoned cart emails
The article discusses the problem of shopping cart abandonment in online retail and focuses on the tactic of using abandoned cart emails to recover lost sales. It highlights some best practices for creating effective abandoned cart emails: Subject Line: Be catchy and attention-grabbing. Personalize the subject line by using the shopper’s name or referencing the…
10 Killer Marketing Newsletters That You Need to Subscribe to in 2023
The article discusses the issue of boring marketing newsletters and the importance of creating valuable and focused content. It emphasizes that despite the emergence of new marketing strategies, email marketing remains one of the most effective forms of marketing. The author suggests that marketers should ask themselves important questions before creating an email newsletter strategy,…
Why is email marketing becoming more effective in 2023?
Ian Gibbs, insight director of the DMA UK, discusses the increasing effectiveness of email marketing based on recent metrics. While the cost-of-living crisis has presented challenges, it has also created opportunities for marketers to nurture customers through difficult times. The “Consumer Email Tracker 2023” report by DMA UK reveals that more consumers find email brand…
Artificial intelligence and how it can be used in your email.
The article discusses artificial intelligence (AI) and its application in email communication. AI refers to computer systems simulating human intelligence to perform tasks or solve problems. For instance, email spam filters use AI algorithms to analyze data and patterns, enabling them to filter out spam messages and learn what constitutes spam. In 2020, OpenAI introduced…
Some of the best examples of chatgpt in email marketing
This article discusses the use of ChatGPT, a language AI tool, for email marketing purposes. It highlights the benefits of using ChatGPT, such as generating email copy quickly, providing unique ideas, facilitating A/B testing, and offering feedback. The article provides a list of email marketing prompts that can be used with ChatGPT, covering various aspects…
This month in email: a recap of email marketing news in May 2023
The article provides a summary of the major headlines in the email marketing industry in May 2023. It covers various topics, including Google’s launch of blue checkmarks for verified brands, Instagram allowing ads in search results, and the Online Marketing Rockstars festival. The article also discusses the role of AI in email marketing, the rebranding…
A beginner’s guide to optimising imagery for dark mode emails
The blog post emphasises the importance of optimising emails for dark mode to cater to a significant portion of subscribers. It highlights that over 35% of Apple email client users open emails in dark mode. The author, Hannah Tiner, provides tips and tricks for beginners to create dark mode-optimised imagery. The post covers understanding the…