This article discusses various tips and tricks for creating emails with high conversion rates, which can be applied to an email factory. Here is a summary of the key points: User-generated content: Incorporating content created by users, such as poll results, customer pictures, and positive reviews, can enhance trust, loyalty, and organic traffic. Artificial intelligence…
7 Email Marketing Tips (Plus Evidence of Success)
The article provides seven email marketing campaign strategies that can be applied to the email factory. Here’s a summary of each strategy: Market Segmentation: Tailor your messages for different target audiences by segmenting your email list based on factors such as age, geographic location, education level, and interactions with past campaigns. Personalization: Make your emails…
Email Marketing Campaign Ideas – May 2023
In relation to the email factory, here are some email marketing campaign ideas for May 2023: Mother’s Day Promotion: Run a Mother’s Day sale or use the occasion to connect with customers and remind them to appreciate their moms. The goal is to connect with customers and potentially run a sale. This email can be…
3 email marketing shifts to make in 2023
In relation to the email factory, here are three major directional changes suggested by Ryan Phelan in 2023 to help email programs succeed: Stop sending so many emails: Despite the power of email, excessive email frequency can lead to customer fatigue and complaints. It’s important to throttle back after the holiday season and return to…
What 10 studies say about the best time to send an email in 2023
This piece discusses the best days and times to send emails based on 10 data-driven studies published in the 2020s. The studies analyzed data from billions of email sends to provide actionable insights for email marketers. According to the studies, Thursday, Tuesday, and Wednesday are the best days to send emails. Thursday ranked as the…
SMS Marketing vs. Email Marketing: who wins the battle of effectiveness?
This article discusses the comparison between SMS and email marketing in the context of the ‘always on’ marketing landscape. It examines the open rates, frequency, and click-through rates of both channels to determine which one is more effective and deserving of investment. According to data from Hubspot, the average open rate for emails ranges from…
10 Brilliant Email Subject Lines to Boost Your Open Rates
The article discusses the importance of crafting effective email subject lines in email marketing. It emphasizes that subject lines are crucial for making a good first impression and encouraging recipients to open emails. A poorly crafted subject line can lead to emails being marked as spam and damage the sender’s reputation. The article provides tips…
The Ultimate Guide for E-commerce Email Marketing Strategy
Email marketing is still highly effective, with 72% of people preferring emails for content promotion and a growing role in the eCommerce industry. The email open rate in this sector has reached 21%, resulting in website visits and purchases. However, many businesses fail in their email marketing because they lack a proper strategy. Key factors…
The Importance of Email Marketing
Email marketing is a highly effective way for businesses to communicate with customers and achieve various marketing goals. According to Hubspot, a significant percentage of consumers prefer receiving promotional emails from companies they do business with. Email marketing allows businesses to quickly announce sales, share company news, and remarket to previous customers. It is popular…