This blog post discusses the use of email for promoting and managing events. It emphasizes the importance of personalizing event emails and including an “Add to Calendar” link to make it easier for subscribers to add events to their calendars and avoid conflicts. The post explains the difference between ICS files (iCalendar) and calendar links…
Clean data is essential for success in 2023. Take a look as to why.
The email factory emphasizes the importance of clean data for successful email marketing in 2023. Clean data ensures that messages reach the right people and prevents wasting resources and damaging sender reputation. The factory suggests several strategies for maintaining clean data, including validating email addresses before adding them to the list, regularly cleaning the data…
AI chatbots making it harder to spot phishing emails, say experts
Experts warn that chatbots, such as ChatGPT, are undermining a traditional defense against phishing emails by eliminating spelling and grammatical errors. Phishing emails, which trick recipients into divulging personal information or downloading malicious software, often contain poor grammar and spelling mistakes. However, AI chatbots can now correct these errors, enabling cybercriminals to bypass spam filters…
10 EMAIL MARKETING STATS YOU NEED TO KNOW IN 2023
Email marketing is a valuable tool for businesses, with numerous benefits and a high return on investment. The widespread usage of email, with 4.3 billion users in 2022 and an expected increase to 4.6 billion by 2025, makes it an opportunity brands shouldn’t miss. Billions of emails are sent daily, showing the continued growth and…
9 Email Marketing Predictions for 2023 to Boost Engagement and Revenue
The email marketing landscape has undergone significant changes in recent years due to factors such as the global pandemic and evolving data and privacy laws. To stay ahead in 2023, marketers should pay attention to emerging trends and best practices. Here are the key predictions for email marketing in 2023: Hyper-personalization: Simply adding the recipient’s…
Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023
In 2023, it is crucial for email marketers to adapt their strategies to stay relevant in the evolving digital landscape. The global email marketing industry is projected to reach $17.9 billion by 2027, presenting a significant opportunity for businesses. To maximize results, there are five key ways to overhaul email marketing strategies in 2023: Double-down…
Top 10 AI Email Automation Tools to Use in 2023
This article discusses the impact of AI on email automation and highlights the benefits of using AI-powered email automation tools for businesses. It emphasizes how AI can optimize email campaigns, personalize content, save time and resources, and improve marketing strategies. The article also provides an overview of the different types of AI email automation tools,…
6 Email Marketing Threats Every Professional Should Know About
This article discusses six common email marketing threats that professionals should be aware of. These threats include spam, spoofs, botnet and DDoS attacks, phishing, business email compromise (BEC), and malware. Spam refers to unwanted and unsolicited messages that flood mailboxes with fake advertisements, often containing Trojans and malware. It is difficult to eliminate spam entirely,…
Video Email Marketing in 2023: How to Embed Video in Emails
The article discusses the use of video in email marketing campaigns. It highlights the increasing popularity of video content in marketing strategies and the benefits it offers, such as higher click-through rates and improved engagement. The article suggests embedding videos in various types of emails, including newsletters, customer nurturing emails, educational emails, and product or…