Blog
Email best practice
Tony Macpherson
Making emails more useful – Part 2: Content marketing
4 minute read
Tony Macpherson
Most marketing emails want you to buy something and that’s fine, it’s why they exist. But if every email you send is a promotion, a sale or a product push, you’re missing an opportunity to do something more valuable: become genuinely useful to your subscribers. Content marketing in email isn’t a new idea but it…
