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Email Design
Adrian Young
Are your brand guidelines throttling your creativity?
2 minute read
Adrian Young
Colours. Tone of voice. Typographical style. Logo dos and don’ts. A brand’s identity is a complex, multifaceted thing. Brand guidelines play an essential role in keeping this distinct character in check. Just don’t take them too seriously. Creative straitjacket It’s no secret that consistent branding is important. Consistency fosters familiarity. Your customers – and potential…
