Blog
Email Marketing
Tony Macpherson
Rules of engagement
5 minute read
Tony Macpherson
Getting and keeping people’s attention has never been harder. We are the biggest captive audience ever assembled. Phones in hand, screens everywhere, connected around the clock. Yet the competition for our eyes and our time has never been more intense. Social media, streaming, apps, short-form video, notifications, emails – all competing simultaneously for a finite…
