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Updates from Gmail and Yahoo: DMARC

2 minute read

Mel Jewell

Gmail and Yahoo have both recently announced significant changes that will impact email senders, emphasising the need for enhanced authentication, decreased spam rates, and streamlined unsubscribe processes. As we delve into the upcoming modifications, it’s crucial for UK-based agencies to stay abreast of these alterations to ensure optimal email deliverability. Authentication requirements Gmail and Yahoo…