In 2023, email marketing is expected to play a key role in uncertain economic times, as companies that maintain a healthy investment in marketing during a recession are more likely to outpace their competition. Open rates as a measure of email success will give way to more reliable email-tracking metrics, such as click-through rates, conversion…

The email marketing industry continues to grow, with over 330 billion emails sent daily, and that number is expected to reach 376 billion by 2025. Email marketing strategies have evolved over time, and what worked in the past may not be effective today. However, email marketing remains a crucial component of successful marketing strategies, delivering…

This guide discusses AI email writing tools that use machine learning to generate email copy. It explains how these tools work, the benefits they offer, and provides a list of recommended AI email assistants in the market. The guide emphasizes that while these tools can improve productivity and generate new ideas, they are not yet…

This article highlights seven fast-growing trends in email marketing and their relevance to the email factory. Newsletters with new features: Modern newsletters are making a comeback with personalized content and behavior-based customization. This trend aligns with the email factory’s ability to create targeted and customized emails for better engagement. Integrations expanding capabilities: Email marketing platforms…

This article discusses the importance of collaboration between designers and developers in the product design process. It emphasizes that although designers and developers have different roles, they need to work together effectively to create a well-designed final product. The article highlights the challenges that can arise when designers and developers don’t work well together, such…

This guide provides various June newsletter ideas for different events and holidays throughout the month. Here are the key points: Father’s Day Newsletter (June 18, 2023): Share Dad jokes and encourage engagement by asking subscribers to reply with their favorite joke. Pride Newsletter (All of June): Celebrate Pride Month by sharing the story of an…

This blog post discusses the role of artificial intelligence (AI) in email marketing and provides practical tips for harnessing the power of AI to enhance email marketing strategies. AI in email marketing goes beyond personalisation and can streamline and optimise various aspects of email campaigns. The post suggests using AI to personalise emails based on…

This article explores the role and potential applications of artificial intelligence (AI) in email marketing. AI in email marketing offers several benefits, including higher conversion rates, personalization, automation, and data analysis. It streamlines the email marketing process by enabling machines to understand, adapt, and process information. AI can automate the detection of relevant information and…

This article provides guidance on creating a pre-send email checklist for email marketers. It emphasizes the importance of checking emails before sending them to ensure they appear correctly and avoid common mistakes. The checklist covers six phases of sending the perfect email: planning and strategy, crafting content, enhancing the inbox view, optimizing email design, preparing…