AI has become increasingly accurate and is widely adopted in the marketing industry, particularly in email marketing. Brands use AI email marketing platforms to enhance their strategies, leading to higher revenues and reduced costs. AI assists in optimizing sending frequency, thus improving ROI and decreasing the need for additional advertising spending. AI in email marketing…

This Month in Email – June 2023 📰 News headlines: Gmail enhances mail merge with Google Sheets support. Proton launches Proton Pass, a new password manager with email masking. JP Morgan fined $4 million for deleting millions of email records. Research shows U.K. banks lagging on email cybersecurity measures. Attorney sues Microsoft for $1.75 million…

In the realm of digital marketing, where marketers are constantly chasing the latest SEO tactics and social media trends, one often underestimated tool holds untapped potential: the email signature. Despite being a small element at the end of emails, a well-crafted email signature possesses significant marketing power. It serves as a concise digital business card…

Black Friday remains a major e-commerce event despite the rise of other shopping holidays. Retailers anticipate substantial sales on this day, with trends indicating increasing sales each year. Black Friday 2022 generated over $9 billion in sales, even considering inflation. The popularity of Black Friday deals surpasses Cyber Monday by over 50%. Anticipated trends for…

Email newsletters are gaining importance for publishers aiming to establish direct relationships with their audiences, particularly for subscription and membership models. The value of email lies in its ability to build reader habits and loyalty. While email was once considered low-tech, it has become a powerful tool in modern publishing strategies. Research shows that email…

The question of whether email’s effectiveness as a marketing channel is declining is explored. Content marketers’ responses indicate that while email remains strong, there are various perspectives on its future: Email’s Direct Connection: Email provides a direct line of communication to the audience, unlike other platforms where algorithms dictate visibility. This control makes email a…

The article discusses the recent shifts and trends in email marketing based on Oracle Marketing Consulting’s fourth-annual Email Marketing Trends Survey. The survey evaluates the adoption and impact of 26 email marketing tactics and technologies and organizes them into adoption-impact quadrants. The highest impact trends include advanced performance analytics, modular email architecture, email personalization, email…

The author discusses the prevalence of email and how many new apps have been touted as potential replacements for it but have ultimately fallen short. The article then presents a list of the nine best email apps for iPhone, providing details about each one. The featured apps include Mail by Apple, Outlook, Gmail, Triage, Yahoo…

The article emphasizes the value of high-quality newsletters in brightening one’s day, fostering learning, and providing meaningful content. However, due to the overwhelming number of emails received, only the finest newsletters deserve access to our inboxes. The article presents a collection of carefully curated niche newsletters that offer valuable content, categorized as follows: Categories: Daily…