Email marketing is a powerful digital marketing strategy that involves sending promotional messages or newsletters via email to a list of subscribers. The goal is to build customer relationships, promote products/services, increase brand awareness, and drive sales. Email marketing provides a direct and personalized way to reach your target audience and offers cost-effective tracking and…
Email news: its contribution to engagement and monetisation
In recent years, paid newsletter platforms like Substack, Revue, and Bulletin have provided opportunities for individuals and small publishers to distribute and monetize content. Some high-profile columnists have left major news organizations to run successful newsletter-based businesses, earning high six-figure salaries. Mainstream news organizations, such as Politico and Axios, have found that journalist-curated emails drive…
Email Marketing: 5 Tactics to Generate and Nurture More Leads
Lead generation in email marketing involves nurturing the leads captured in the email list through personalized and relevant emails. Segmentation is a powerful strategy to improve email campaigns, with audience categories based on demographics, psychographics, geography, and behavior. Providing quality resources, unique content, and informative approaches in the earlier stages of the conversion funnel can…
Email marketing CTA design: five good vs. six bad examples
The article highlights the significance of effective call-to-action (CTA) design in email marketing. It emphasizes that email remains a highly effective tool in the digital marketing arsenal, with the potential for excellent return on investment. Data from the Econsultancy Email Marketing Census 2014 reveals that 68% of companies rate email as ‘good’ or ‘excellent’ for…
Email List-Building From the Experts: How to Grow a Massive Email List
The article highlights the growing importance of email subscribers in marketing efforts, even though social media might seem more popular. It cites successful marketers like Michael Hyatt, Douglas Karr, and Michael Stelzner, who have achieved significant business success by prioritizing their email lists. The article identifies a simple formula for growing a substantial email list:…
Email Automation: How to Set Up Automated Workflows [Data]
Email automation is a crucial aspect of marketing, allowing personalized and contextual email campaigns based on customer actions. It saves time, improves efficiency, and enhances the customer experience. Common triggers for automation include page views, form submissions, and customer lifecycle stages. Benefits of email automation include seamless workflows, better customer experience, improved email segmentation, and…
Don’t fall into spam: improving email sending reputation for B2B SaaS campaigns
B2B SaaS email campaigns are an effective way to connect with potential customers and nurture relationships with current ones. However, getting emails delivered without being marked as spam is a challenge. To improve email deliverability and increase success, follow these strategies: Warm up your domain’s sending reputation by creating an alternative domain for outbound campaigns.…
Consumer Email Tracker Series: The Relevance of Email Marketing
Despite the cost-of-living crisis and economic challenges, email marketing remains relevant by focusing on relevance, helpfulness, and empathy. The DMA Consumer Email Tracker 2023 reveals consumers’ preference for relevance over offers. Brands must recognize the changing consumer behavior due to increased living costs and prioritize their needs. Flooding inboxes with offers can lead to negative…
Can AI Simplify the Email Workflow?
The 2023 State of Email Workflows Report highlights that marketing teams spend an average of two weeks or more to create a single email campaign, covering everything from strategy to sending. The focus on optimizing email workflows through artificial intelligence (AI) raises questions about its potential impact on different aspects of email marketing. The distinction…