Email marketing remains the most effective marketing channel, with a high ROI, generating $38 for every dollar spent, and being 40 times more effective in acquiring new customers than Facebook or Twitter. To create a successful email marketing campaign, consider these six key elements: A Clean Email List: Regularly clean your email list to remove…
5 ways to automate your email
The article discusses how to automate and improve email management using Zapier’s automatic workflows called Zaps. It offers several pre-made workflows to organize the inbox, save attachments automatically, keep an email log, send emails automatically, and send personalized emails. Users can set up Zaps to automatically turn emails into tasks, save attachments to cloud storage…
5 Content Marketing Ideas for July 2023
Content Marketing Ideas for July 2023 Amazon Prime Day: Create content related to Prime Day buying guides, preparation tips, or product origin stories for Amazon sellers. Non-Amazon sellers can focus on alternative shopping ideas or sustainability topics. Elvis Presley: Tap into nostalgia and Presley’s cultural significance to create content related to your products or industry,…
45 words to avoid in your email marketing subject lines
The article provides insights into email marketing practices and subject line strategies based on updated research and expert opinions. It covers various aspects to consider when crafting email subject lines to improve open rates and engagement: Sales Messaging: Avoid generic sale announcements; focus on clear and concise descriptions without manipulative tactics. Superlatives: Overusing superlatives can…
29 email marketing best practices for 2023
To effectively navigate the complexities of email marketing, a strategic approach is essential. With the constant influx of emails in everyone’s inboxes, standing out requires a well-structured plan. Here are key practices: Utilize an Email Marketing Platform: Instead of using regular providers like Gmail or Outlook, employ an email marketing platform such as ConvertKit, Mailchimp,…
17 Battle-Tested Resources for Marketers Who Stink at Design
The author discusses the challenge of implementing good design despite recognizing its importance, particularly for conversion-centered design. The article offers a collection of resources to help individuals who struggle with design to create visually appealing assets that convert effectively: Design Execution Resources: Canva: A user-friendly web-based tool for creating various visual assets like blog images,…
Take a look at this guide to dark mode and how it relates to email marketing
Dark Mode is a design trend that uses a darker color palette for low-light or nighttime environments. It has gained popularity in recent years, and many people prefer it because it is easier on the eyes, reduces screen brightness, improves content legibility, and suits personal preferences. There are three types of color schemes that email…
Autogenerated PDF and how they work.
The text describes how to handle the situation of sending personalized documents to a large mailing list. Instead of manually creating individual documents for each recipient, the solution involves using a PDF generator. The process involves storing all the necessary information for the PDF in a mailing platform and including a PDF generator URL in…
Have you looked into better and more personalised data, looks like that’s the way email marketing is going.
The text highlights key points for small business owners and marketers to consider when implementing email marketing strategies. It emphasizes the importance of personalization in email campaigns to cater to recipients’ specific needs and interests. The increasing number of global email users and the need for mobile accessibility are also mentioned. The article discusses the…