This article discusses various trends and predictions in email marketing for 2023 and beyond. It covers different aspects of email marketing, including KPIs, microsegmentation, hyper-personalization, AI and automation, user-generated content, customer appreciation, and email design trends. It also includes expert predictions on topics such as the cross-pollination of email and social media, AMP email, rich interactive email, AI-creation tools, BIMI, omnichannel messaging, user autonomy, intentional A/B testing, accessibility, and the role of customer data platforms. Additionally, the article presents a compass for email marketing in 2023, highlighting the importance of AI, personalization, interactive email, captivating storytelling, and user-generated content. Finally, it presents eight practical email marketing trends for 2023, including optimizing confirmed opt-in, reimagining the email subscription form page, re-welcoming subscribers, understanding user sentiment, simplifying segmentation, prioritizing email deliverability, and adopting a patient approach to email marketing.
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