This article discusses the trend of Accelerated Mobile Pages (AMP) for Email, which allows email marketers to create interactive emails. It explores whether email marketers should embrace or ignore this trend. AMP for Email was introduced by Google in 2018, offering the potential for more engaging and actionable email experiences. The demand for interactive emails is high, with a significant percentage of email recipients expressing interest in engaging with interactive content. Adoption of AMP for Email has grown over the years, with support from email clients and email service providers. However, its feasibility varies depending on the specific circumstances and the prevalence of traditional coding techniques in the industry. The article also highlights that while AMP for Email has powerful capabilities, its adoption among email marketers is still limited. Alternative options for interactivity in emails are suggested, emphasizing the importance of staying relevant with subscribers, whether through AMP for Email or other trends.
AMP for Email: Should You Love or Leave this Email Marketing Trend?