Email marketing is a valuable tool for building client relationships and promoting products or services. However, there are common mistakes that businesses make in their email campaigns. One mistake is using excessive sales language, which can turn off recipients. Instead, focus on providing value by highlighting the benefits and outcomes of your offering. Another mistake is not testing and tweaking campaigns, which can lead to missed conversion opportunities. Conduct A/B testing to optimize variables like subject lines, content, design, and timing. Additionally, ignoring sender reputation can result in poor deliverability and placement in spam folders. Check email performance across devices, browsers, and mailbox providers to improve reputation. Lastly, overwhelming email bodies with lengthy text can disengage readers. Use clear and concise language, break down content into sections, and utilize formatting elements to make emails easy to scan. Overall, personalization, readability, testing, and optimization are key to driving results in email marketing.
https://bdaily.co.uk/articles/2023/03/28/email-marketing-blunders-that-cost-you-leads-and-how-to-avoid-them