This blog post discusses the use of email for promoting and managing events. It emphasizes the importance of personalizing event emails and including an “Add to Calendar” link to make it easier for subscribers to add events to their calendars and avoid conflicts.
The post explains the difference between ICS files (iCalendar) and calendar links and provides a table summarizing which calendar applications accept each method. It recommends personalizing the calendar link for each email client to enhance the subscriber experience.
The three steps outlined in the post are as follows:
Step 1: Choose which calendars to target by analyzing email client data and understanding which calendar applications are commonly used by subscribers.
Step 2: Create the calendar links and files. This involves generating ICS calendar files using an iCalendar Event Maker tool and creating Add to Calendar links for webmail calendars using Amit Agarwal’s Calendar Links tool.
Step 3: Code the Add to Calendar links into the email. The post suggests presenting the Add to Calendar link as a button and provides code examples for creating the button and generating URLs for different email clients. It also explains the importance of targeting the right audience with the appropriate calendar link.
Overall, the blog post offers guidance on leveraging email to effectively promote events and maximize attendance through the use of personalized Add to Calendar links.