This article discusses the comparison between SMS and email marketing in the context of the ‘always on’ marketing landscape. It examines the open rates, frequency, and click-through rates of both channels to determine which one is more effective and deserving of investment.
According to data from Hubspot, the average open rate for emails ranges from 28% to 33%. This rate tends to increase gradually with the number of campaigns sent out. On the other hand, the average open rate for text messages is around 99%, with 97% of messages being read within 15 minutes of delivery. SMS marketing has a more personal touch and can create a similar feeling to receiving a message from a friend or family member. However, it’s important not to overwhelm customers with excessive messaging.
In terms of frequency, email marketing benefits from sending a higher number of campaigns, as the chances of emails being opened eventually increase. Research suggests that sending up to 30 email campaigns per month can lead to better response and engagement rates. On the other hand, text message marketing focuses on exclusivity. Successful users typically send between 4-6 SMS campaigns per month to achieve desired results.
When it comes to click-through rates, email marketing generates rates between 6-7%, while SMS marketing reaches much higher rates of around 36%. Engagement levels on mobile platforms are generally higher than on non-mobile platforms and continue to grow.
The choice between SMS and email marketing should consider the target audience. SMS may be more suitable for younger, tech-savvy individuals, while email might work better for older demographics. However, the most successful campaigns often utilize multiple channels and touchpoints in both online and offline marketing.
The article also mentions RedEye’s marketing automation platform, which allows users to create both one-off or single-send campaigns as well as multi-channel campaigns that incorporate SMS at critical stages. The platform offers SMS marketing services alongside an email tool for achieving a powerful return on investment.
In summary, while SMS marketing may provide more immediate results, the selection between SMS and email should align with the target audience, and a multi-channel approach combining both channels is often the most effective strategy.
https://www.redeye.com/resources/sms-marketing-vs-email-marketing-who-wins-the-battle-for-effectiveness/?utm_term=&utm_campaign=Marketing+Automation+Leads+2021&utm_source=adwords&utm_medium=ppc&hsa_acc=3975425028&hsa_net=adwords&hsa_grp=135005071646&hsa_ver=3&hsa_kw=&hsa_tgt=dsa-394647800820&hsa_mt=&hsa_ad=595914379888&hsa_src=g&hsa_cam=15420170559&gad=1&gclid=Cj0KCQjw6cKiBhD5ARIsAKXUdybtE6VRW9xzw-d6zMNl4hybjOggToSDi9MJJ0A-EPtbRb9lPGZdVmEaAg24EALw_wcB