According to a survey conducted in August 2022 by Sagefrog, 42% of marketers are planning to explore AI and automation as a strategy in 2023. This percentage is expected to increase significantly in the coming year. AI tools like ChatGPT can enhance email-based strategies such as inbound and account-based marketing (ABM) by making them more efficient and effective.
AI offers benefits in personalization by segmenting audiences accurately, determining optimal send times based on recipient preferences, and analyzing recipient behavior to provide more personalized buyer and customer experiences. Insights derived from AI can be used to create future emails and content that are even more relevant, timely, and engaging.
Additionally, AI can aid in reengagement efforts by identifying prospects showing interest in competitor offerings in real time or detecting when a customer becomes less active, indicating a potential account risk. Marketers can leverage this information to send targeted messages that boost conversion and retention rates.
AI can also contribute to maintaining a healthy email list by performing tasks such as email validation, managing auto-replies, and identifying deliverability issues that could impact campaigns or harm the business’s reputation. Real-time information provided by AI tools helps marketers address these issues, clean their email lists, and ultimately improve the success rate of email campaigns.
The survey suggests that B2B sales and marketing professionals are increasingly recognizing the value of AI and automation in their strategies for the year 2023.
https://www.insiderintelligence.com/content/ai-emerging-tool-email-automation-b2b-marketers