The article discusses various trends and strategies for email marketing in 2023. It emphasizes the importance of focusing on data privacy and protection due to legal obligations and consumer concerns. Providing options for subscribers to control their preferences and unsubscribe easily is recommended. The article also highlights the changing landscape of email marketing metrics, as Apple’s Mail Privacy Protection (MPP) prevents senders from tracking email opens accurately. Marketers are advised to explore alternative engagement metrics or accept a margin of error.
Hyper-personalization is identified as a crucial trend, emphasizing the need to tailor messages, recommend products, and send triggered emails based on audience segments. Artificial Intelligence (AI) is highlighted as a valuable tool for optimizing email marketing efforts by leveraging customer data and streamlining tasks. Email marketing automation is recommended for consistent communication, with drip campaigns performing better than regular campaigns. User-generated content is recognized as valuable for promoting conversion and engaging customers.
Interactive emails and gamification are identified as trends that enhance customer engagement and interaction. Email redesign trends include animated collaging, dark mode, minimalism, and illustrated iconography. The importance of mobile-friendly email designs is also emphasized, as the majority of people check emails on mobile devices.