An email footer is a critical part of an email template that often receives less attention than it deserves. However, a well-designed email footer can set you apart from other emails and serve as a last chance to engage subscribers. It typically contains contact information, unsubscribe buttons, and other essential details not included in the main part of the email.
There are two main types of email footers: plain text signatures and HTML signatures. Plain text signatures are simple and render correctly, giving a more personalized touch. On the other hand, HTML signatures allow for more creativity with fancy fonts, colors, images, and social media icons.
Must-include information in the email footer includes the opt-out button, privacy policy, terms of use, physical address, and other legal requirements depending on local legislation. Additional elements like social profile links, corporate logos, app download buttons, referral buttons, and a request to whitelist you can also be added.
When designing an email footer, it’s crucial not to overstuff it and keep it easily scannable. Including trackable links helps analyze email performance, and optimizing the template for mobile devices is essential given the growing number of mobile email viewers.
Following these guidelines, you can create a visually appealing and functional email footer that enhances your overall email marketing strategy.