Island Olive Oil used abandoned cart email automation to lure back shoppers who didn’t complete their purchases. They created a workflow with a series of three emails, reminding customers about their abandoned carts, suggesting they finish their purchase, and offering incentives. After eight months, this automation contributed to 27.67% of their email-generated revenue, even though the emails accounted for only 0.54% of their email marketing sends.
The best practices for abandoned cart emails are as follows:
- Create a series of three emails.
- Time the emails right, starting one hour after abandonment and then 12 and 24 hours later.
- Use high-converting subject lines, such as offering discounts or asking if the shopper is still interested.
- Feature the abandoned product with a large image and consider adding product recommendations.
- Add an easy-to-find CTA button to encourage completing the purchase.
- Provide customer support information in case shoppers have questions or technical issues.
- Utilize multiple channels like email, SMS, and web push notifications to reach customers.
Implementing these best practices can significantly improve conversions and revenue for ecommerce brands dealing with cart abandonment.