Email marketing is a valuable tool for businesses, with numerous benefits and a high return on investment. The widespread usage of email, with 4.3 billion users in 2022 and an expected increase to 4.6 billion by 2025, makes it an opportunity brands shouldn’t miss. Billions of emails are sent daily, showing the continued growth and relevance of email marketing. For every $1 spent on email marketing, the average return is $40, surpassing the ROI of other channels like SEO and keyword ads. Email is also a popular content distribution method, with 69% of marketers using it to disseminate their content. Email marketing is a primary driver of customer acquisition and retention for small and midsize businesses, surpassing organic search, paid search, and social media. Welcome emails have a high open rate of 68.6%, and personalization, such as using individual names or customized subject lines, increases open rates by 50%. Abandoned cart emails result in 69% more orders when three emails are sent. Interactive emails, including videos, can increase click rates by 300%. Additionally, 49% of consumers want to receive promotional emails from their favorite brands on a weekly basis. These statistics highlight the value and effectiveness of email marketing in 2023.
https://www.oberlo.com/blog/email-marketing-statistics