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17 Battle-Tested Resources for Marketers Who Stink at Design

The author discusses the challenge of implementing good design despite recognizing its importance, particularly for conversion-centered design. The article offers a collection of resources to help individuals who struggle with design to create visually appealing assets that convert effectively:

Design Execution Resources:

  1. Canva: A user-friendly web-based tool for creating various visual assets like blog images, social media graphics, logos, and presentations.
  2. Graphic River: Offers well-designed presentation slide templates to enhance the visual appeal of your presentations.
  3. ThemeForest: Provides website and landing page templates that are easy to edit and deploy for creating professional web pages.
  4. Adobe’s Kuler: A color-picking app to assist in selecting harmonious color schemes for design projects.
  5. Piktochart: Offers customizable infographic templates for creating compelling visual narratives.
  6. Prezi: An online tool for creating dynamic and interactive presentations with visually appealing templates.

Image Hunting Resources:

  1. Buffer’s Roundup: A compilation of 53 free image sources for finding visuals to enhance your content.
  2. YouTube: A source of user-generated videos that can be embedded to enrich your content.
  3. Asking Permission: Recommends asking for permission to use copyrighted images if necessary.
  4. ly: Hosts a collection of infographics created by their community, which can be embedded in your content.

Resources for Learning Design:

  1. Karen X Cheng’s Blueprint for Hacking Design: A comprehensive methodology for learning design through practice and dedication.
  2. General Assembly’s Visual Design Hacking Class: Teaches basic design skills to improve design capabilities.
  3. Unbounce’s 7 Principles of Conversion-Centered Design: A framework for creating high-converting landing pages using design.
  4. Quora Thread on Picking Colors: A discussion on color theory and meanings, helping with color selection.
  5. Non-Designer’s Guide to Typefaces and Layout: Offers guidance on using typefaces and layout effectively.
  6. Stanford University’s Free Class on Human Computer Interaction: Provides insights into design, technology, and psychology.
  7. Lifehacker’s 50+ Design Resources: A compilation of tutorials, online courses, and guides for self-directed learning.

The article concludes by encouraging readers to explore these resources, potentially improving their design skills and discovering a newfound talent or passion for design.

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