This article provides guidance on creating a pre-send email checklist for email marketers. It emphasizes the importance of checking emails before sending them to ensure they appear correctly and avoid common mistakes. The checklist covers six phases of sending the perfect email: planning and strategy, crafting content, enhancing the inbox view, optimizing email design, preparing insights, and focusing on email deliverability.
It includes specific checkpoints such as setting campaign goals, measuring success with key performance indicators (KPIs), segmenting the audience, personalizing content, optimizing subject lines and preview text, ensuring a recognizable “from” name and address, checking email rendering across devices, using retina images, testing dynamic content and personalization, verifying working links, setting up analytics tracking, following spam laws, including contact information and an unsubscribe link, checking for spelling and grammar errors, and conducting reputation checks for IP addresses and domain names.
The article emphasizes the importance of a pre-send checklist in reducing errors, improving the subscriber experience, and ultimately achieving email marketing success.