This article discusses six common email marketing threats that professionals should be aware of. These threats include spam, spoofs, botnet and DDoS attacks, phishing, business email compromise (BEC), and malware.
Spam refers to unwanted and unsolicited messages that flood mailboxes with fake advertisements, often containing Trojans and malware. It is difficult to eliminate spam entirely, but professionals can protect themselves by reporting and blocking suspicious emails or using third-party email filters.
Spoofs are forgery emails used by scammers to mimic real brands, prompting recipients to share personal information or make transactions on fake landing pages. To prevent loss or theft from spoofing emails, individuals should stick to trusted brands, verify links, and contact businesses on official numbers.
Botnet and DDoS attacks involve using botnets to send out massive spam and phishing campaigns that overload systems. Preventive measures include using free VPN software for anonymous browsing and email use.
Phishing uses social engineering to trick employees into sharing personal information, leading to theft of money, data, or identities. Prevention involves avoiding unfamiliar links or popups, sharing information only on HTTPS secure sites, and regularly installing security patches.
Business Email Compromise (BEC) attacks have grown with the rise of remote work, impersonating high-ranking professionals to steal money from businesses. Prevention methods include confirming requests via another channel and carefully checking email addresses for errors. Multi-factor authentication and paid work email accounts are also recommended.
Malware is sent to compromise business operations through ransomware, adware, and spyware. Professionals should have powerful anti-malware software and exercise caution by scrutinizing attachments, links, spelling, and unrealistic offers.
By being aware of these email marketing threats, professionals can take proactive steps to enhance their protection and security.
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