The blog post emphasises the importance of optimising emails for dark mode to cater to a significant portion of subscribers. It highlights that over 35% of Apple email client users open emails in dark mode. The author, Hannah Tiner, provides tips and tricks for beginners to create dark mode-optimised imagery. The post covers understanding the basics of dark mode, targeting email clients for dark mode styles, and other considerations for designing in dark mode. It also discusses different styles and variations for design components and suggests using animated Portable Network Graphics (APNGs) instead of GIFs for animation. The post encourages readers to download the Dark Mode Toolkit and explore the Dark Mode Coding Experience in Litmus Builder for more resources.
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