The Activate Summit took place in San Francisco and was a three-day event focused on marketing insights and building relationships. Keynotes from industry leaders highlighted the practical application of AI and changing technologies for improving the customer experience. Ukonwa Ojo, former Global CMO of Amazon Prime Video & Studios, shared career advice and inspired the audience. Workshops and sessions provided opportunities for learning and actionable takeaways, such as personalizing customer experiences and leveraging zero-party data. Roundtable discussions on women’s empowerment and networking sparked engaging conversations. The event also featured fun moments, including a musical performance and an after-party. All sessions can be watched on-demand through the Activate website, and future Activate events are anticipated. Iterable, an AI-powered cross-channel communication platform, organized the summit to help organizations activate customers with personalized and dynamic interactions.
https://iterable.com/blog/activate-summit-23-recap-and-takeaways/