The article discusses artificial intelligence (AI) and its application in email communication. AI refers to computer systems simulating human intelligence to perform tasks or solve problems. For instance, email spam filters use AI algorithms to analyze data and patterns, enabling them to filter out spam messages and learn what constitutes spam.
In 2020, OpenAI introduced a new AI writing technology called GPT-3, capable of generating advertising copy, blog posts, and fiction pieces that closely resemble human-written texts. Companies have started utilizing AI writers powered by GPT-3 to automate various tasks, including drafting work emails. These AI writers can take bullet points and generate complete email drafts, saving time and enhancing productivity.
The article highlights that while AI writing tools may save time for managing emails, their real potential lies in email marketing. Creating comprehensive email campaigns, including initial outreach and follow-ups, requires significant effort. AI writers can play a crucial role in improving efficiency and productivity in this domain. Five ways AI can enhance emailing are discussed:
- Creating personalized emails: AI can integrate data from various sources to automatically generate personalized email openings based on recipient information.
- Assisting with reminders: AI can analyze email content and recommend follow-up reminders or warn about missing attachments.
- Improving email writing: AI-powered tools like Grammarly provide suggestions to enhance tone and professionalism in emails.
- Classifying emails: AI can evaluate and identify the intent of customer emails, allowing for message categorization, prioritization, and automatic forwarding.
- Checking spam scores: AI-based platforms can evaluate outgoing emails to assess their likelihood of being flagged as spam and highlight potential issues.
The article also mentions that AI email writing tools for email marketing are becoming more accessible and affordable. Monthly pricing options exist, ranging from $25 to $99 for a specific number of lines or words in email sales or marketing text. Moreover, AI integration is expanding in various email programs and grammar apps, enabling users to write more professional emails.
Relating it back to the email factory, the article suggests that AI technologies, particularly AI writers, can greatly benefit tasks related to email communication, such as drafting and automating email campaigns, improving efficiency, and enhancing productivity in handling emails. The utilization of AI in the email factory can streamline processes, personalize emails, and ultimately improve overall communication effectiveness.