Don’t fall into spam: improving email sending reputation for B2B SaaS campaigns

B2B SaaS email campaigns are an effective way to connect with potential customers and nurture relationships with current ones. However, getting emails delivered without being marked as spam is a challenge. To improve email deliverability and increase success, follow these strategies:

1. Warm up your domain’s sending reputation by creating an alternative domain for outbound campaigns.
2. Avoid using spam trigger words in your email copy, such as “invoice,” “free,” and “buy.”
3. Be cautious with images and maintain a text/image ratio of at least 60/40.
4. Limit the number of URLs in your emails and avoid URL shorteners.
5. Use UTM tracking links to measure campaign effectiveness without compromising email deliverability.
6. Consider adding custom tracking domains to identify who clicked on your links without risking spam filters.

By implementing these best practices, B2B SaaS companies can improve their email marketing strategy, protect their domain’s reputation, and increase their chances of converting leads

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