The article highlights the growing importance of email subscribers in marketing efforts, even though social media might seem more popular. It cites successful marketers like Michael Hyatt, Douglas Karr, and Michael Stelzner, who have achieved significant business success by prioritizing their email lists.
The article identifies a simple formula for growing a substantial email list: “Amazing blog content + crystal clear calls-to-action = massive email list.” This formula emphasizes the role of high-quality content in attracting visitors and compelling calls-to-action in converting them into subscribers.
Key strategies for growing a subscription list mentioned in the article:
- Treat Your Blog Home Page as an Email Capture Form: Use your home page to feature prominent email signup forms, given that it receives significant traffic.
- Use Popups, Slideups, Menus, and Popovers: Implement popups and similar attention-grabbing elements that prompt visitors to subscribe.
- Multiple CTAs: Place subscription forms in various locations on your blog, increasing the chances of visitor conversion.
- Offer Valuable Content for Subscribing: Provide ebooks, cheat sheets, email series, videos, private blog content, or early access to entice visitors to subscribe.
- Promote the Subscription Link: Share the subscription link across different platforms like email signatures, social media, and guest blog bios to capture more signups.
- Test Your Messages: Implement social proof by displaying the number of existing subscribers, and test different variations of your CTAs to optimize results.
The article features case studies of successful email list builders like James Clear, Help Scout, Andrew Chen, Michael Hyatt, and Social Media Examiner, showcasing how they utilize these strategies.
Overall, the article emphasizes the significance of valuable content and effective calls-to-action in building a substantial and engaged email subscriber base.
Read the full article