Lead generation in email marketing involves nurturing the leads captured in the email list through personalized and relevant emails. Segmentation is a powerful strategy to improve email campaigns, with audience categories based on demographics, psychographics, geography, and behavior. Providing quality resources, unique content, and informative approaches in the earlier stages of the conversion funnel can build trust with potential customers. Emails should have a clear main call-to-action and minimize distractions to improve effectiveness. Reducing form friction and writing for skimmers are additional tactics to captivate leads effectively. Overall, email lead generation enhances the chances of converting leads into customers.
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