The article discusses the importance of the reply-to email address and from name in email marketing. It emphasizes that these elements are crucial for building trust with subscribers and creating a feedback loop. The reply-to email address allows subscribers to respond to emails and engage with the brand, while a “no-reply” address can discourage interaction and lead to a poor customer experience. The article suggests alternatives to using a no-reply address, such as using a friendly reply-to email address like “hello@” or providing a dedicated mailbox for replies. It also discusses how to handle autoresponder emails and out-of-office replies. The article concludes by highlighting how Litmus, as an example, handles incoming responses by having a customer support team that responds to individual messages and collaborates with the marketing team to improve communication.
https://www.litmus.com/blog/say-no-to-no-reply-email-addresses/