Retargeting is a marketing technique that involves reintroducing a specific product or engaging with customers who have shown previous interest in a brand. Email retargeting is a subset of this strategy, focusing on using personalized emails to reconnect with customers. However, retargeting efforts can extend beyond email to include various channels like SMS, push notifications, mobile apps, and more.
To create a cohesive customer experience, it’s important to have these channels work together. Automated retargeting emails can be triggered based on user interactions across different marketing channels, not just the website. For example, if a user hasn’t completed their profile or downloaded a mobile app, retargeting emails can be sent to encourage them to take those actions. In the case of an abandoned cart, an email can be sent featuring the abandoned product, and additional messages can be sent through other channels to entice the customer to complete the purchase.
The key is to recognize each customer as an individual and tailor the messages to their specific journey. By personalizing the retargeting efforts across multiple channels, brands can increase engagement and build trust with their customers. Email retargeting is a valuable tool in developing this individualized approach and ensuring customers feel recognized and understood at each touchpoint.
https://iterable.com/blog/how-to-use-email-retargeting-in-a-cross-channel-marketing-strategy/?utm_campaign=reallygoodemails-newsletter