AI has made significant improvements and is widely adopted in the marketing industry, particularly in email marketing. Brands use AI-powered email marketing platforms to enhance their strategies, resulting in increased revenues and cost reductions. AI in email marketing involves analyzing inboxes to create personalized content for subscribers, optimizing sending frequency, and streamlining processes with real-time data analysis.
However, AI still has limitations, lacking emotional decision-making abilities. Human email marketers remain essential for achieving the best results. Businesses can achieve optimal outcomes by combining AI email marketing software with human expertise.
Top AI email marketing platforms, such as Campaigner, Brevo (formerly Sendinblue), SMTP, Convertkit, Omnisend, Optimail – Optimove, Twilio SendGrid, EmailOctopus, Drift Email, and Seventh Sense, offer automation, personalization, segmentation, analytics, and support to effectively engage audiences and drive results.